Let’s start by discussing how to use content marketing to grow your business. The word marketing often brings up anxiety in business owners. Many don’t have the budget. Others don’t have the knowledge or expertise.
It doesn’t matter if you start from scratch, or have been in business for years. Your business needs a marketing plan. Just think about it. If you need a documented plan for shipping, packaging, vendors, etc., it only makes sense to have a marketing plan in place.
Content marketing is an affordable and efficient way to market a growing business. It includes free and low cost marketing mediums like blogging, email and social media.
Here are a few things to consider when marketing your business:
- Who is your customer base, and where can you find them online?
- What is the unique value of your product or service offering?
- What are your own concerns or objections with marketing and how can you overcome or address them?
Without a marketing strategy, your business can only go so far. Here are a few blog posts to help you explore what content marketing has to offer.